Authenticity as the New Aesthetic
5 min readFeb 25, 2022
“Make Instagram casual again”
Gone are the days when a successful IG post simply required taking a good selfie, now one must craft a real online persona (while of course remaining palatable) to garner a following.
With the solitary pandemic lifestyle leaving many of us yearning for connection, social media has become the easiest outlet to escape isolation. However, the content…